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CREA 


COIVIMUNITY Cr 

RESEARCH ON 

EXCELLENCE 
FOR ALL 


Social Media Analytics 


Social Media Analytics is a type of methodology focused on collecting citizens’ voices 
on different social media networks, such as Twitter and Facebook. The method 
includes the following steps: 1) information-search strategy, 2) data extraction and 
3) data analysis, including qualitative and quantitative results. Each research will 
adapt these three steps according to the research goals defined. 


To cite this reference: 


Flecha, R. Pulido, C. (2017). Definition of Social Media Analtyics. This work is 
licensed under a Creative Commons Attribution- NonCommercial-NoDerivatives 
4.0 International License. Available in: 

https://archive.org/details/@crea_ research